When it comes to advertising and marketing, there are literally thousands of people and companies ready to scramble for your hard-earned dollars promising they will turn those dollars into bigger profits for you. Some of this is absolutely true and viable; the best forms of advertising and marketing will pay off for weeks, months, and even years to come.
Marketing is how you build your entire brand strategy. Marketing is public relations and advertising, but it is mostly the creation of a lifestyle. Whether your product is something people need every day like a grocery product or something we want like a high-end luxury item, marketing asks you to create the entire world surrounding your product.
This list will provide you will various marketing strategies to start creating a culture and demand for whatever you sell:
- HARO – Help A Reporter Out. The best marketing is FREE marketing, and that is exactly what HARO does. You get on their email list and they will send you proposals from various blogs, magazines, vlogs, etc. asking for your expertise. It takes a little legwork, but I HIGHLY recommend Roberta Perry’s book,
The Power of Free Publicity: Using HARO (Help a Reporter Out) to Build Relationships and Get Free Press, for incredible suggestions on how to make this work for your business.
- Using Canva.com, you can create beautiful and free images to demonstrate the lifestyle of your brand. Custom design these images for Instagram, Facebook, and Twitter to cross-promote your product – for free!
- Most local newspapers like to highlight small businesses in their area. Grab a copy of your local paper and check the business section. Contact that editor with an amazing email pitch, including photographs, and he/she will probably be extremely appreciative for not having to scour for the next story.
- Use free services such as Manta, Foursquare, YellowPages, Google Listings, and Yelp to get your business on the map. This is great for SEO (Search Engine Optimization) because when customers in your area are looking for products like yours, your business will pop up on these familiar websites.
- Team up with another vendor of a complementary business and work together to promote each other’s products. You could put together a gift basket, offer incentives for each other’s customers, or simply write an anecdotal about what you love about their products. People trust businesses when they are recommended by other people they know, so use that networking to your advantage.
- Work with a local cause, such as a charity or school, to promote your products for trade. These organizations often hold raffles and auctions and could use your products to help them raise money. Contact them to see how you could donate for promotion.
Overall, the best way to market your brand is through your current customers. Their word-of-mouth is invaluable. Offer a variety of incentives for customers to write reviews and social media posts about how they use your products and watch your business soar!