The holidays are an amazing time for even moderately successful retail businesses. People are feeling joyful and giving, and this leads to spending money. According to the National Retail Federation, 30% of yearly sales are made during the holiday season alone! So how do you keep the momentum of sales up during the other 10 months of the year?

  1. Make sure you send out email newsletters to your customers on a regular basis. This can be once a week, twice a month, but don’t send less frequently than once per month. Use this marketing technique to establish a brand and keep your customers interested.
  2. Use social media as a different type of marketing tool – one where your customers can engage directly with you and your business. Set up a Facebook page, an Instagram account, Twitter, and Pinterest. Also use Google Plus to establish your website ranking.
  3. Create a mega-sale to get rid of any holiday inventory. While this may not be your brand’s style, people are still shopping looking for extra savings and any inventory left on your shelves is money lost.
  4. Offer a free gift with purchase to keep people interested.  You can do a buy X, get Y, or buy a certain amount, get something, or you can make it a mystery gift.
  5. Repurpose inventory into gift sets to make future shopping easy for customers. Start planning for Valentine’s Day and start hyping it up by mid-January.
  6. Offer a new product or a limited-edition product to create a sense of urgency in sales.
  7. Send out a survey to your customers to see what they liked and gain general feedback. This serves as both analytics and a way to engage with your customers.
  8. Write out and mail thank-you cards to everyone who made a holiday season purchase. You are creating a personal touch as well as reminding customers about your business.
  9. Host a contest asking your customers to share photos using your products. Offer a prize to the most creative, or have people vote, whatever it may be, it’s another way for people to become excited about your business all over again.
  10. Use the Vine Vendor Network to create press and media for your business. Having a blog post written about your business can establish your authority, be used in marketing, as well as excellent website SEO benefits. You can spread the knowledge about your business with your blog link to new customers and catch the eye of businesses looking to host your product.

 

Kristen Fusaro-Pizzo
President
Vine Vendor Network

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